Marketing

Overview:

This is an introductory course to give you an understanding of What Social Media is and how to use it to make money for your business.

Agenda:

• What is Social Media?
• Who’s using it?
• Why should I care?
• How to effectively use it for your business.

The seminar will be held at our office just off College St. in the Conference Room. Printable directions are above.

Seating is limited, so please RSVP as soon as possible so we can set up the room appropriately.

RSVP:

Send email to Jason@jaymunda.com or call (828) 254-0892 x802

You want to create a blog to promote your business, but you’re not sure what approach to take? Never fear, because Jaymunda is here to help get you on the right blogging path. 

No matter what you call it, blogging is writing. And there are some simple rules and tips that you should remember in order to make your writing interesting and effective.

Don’t try to be something you’re not

You’ve always heard that honesty is the best policy in the Boy Scouts and at home from your mother. Well, honesty is also a key to successful writing. Write about what you know and about what has helped you create your business niche.

Even if you don’t have a Fortune 50, 500 or 5000 company, if you’re running a business in this fragile economy, you’re doing something right. People can benefit from your insight as long as you keep it real.

Creating blog topics

As often as possible, you want to keep your blog centered on your business or services that you’re trying to promote. Your topics, though, don’t have to involve intricate details of your comprehensive business plan.

Blogging about something that you discovered during a routine business day that helped you save time or money will be of interest to other business owners. Even when you are blogging about something that is off the main subject area of your business, try to think of a link you can insert that will bring the blog back around to the task at hand. 

An example might be if you want to talk about your favorite charity or non-profit that you volunteer with, why not let others know how you manage to do that activity and still keep your business running smoothly? You can also tell readers how your philanthropic efforts help you run your business.

How to write your blog

Whether writing a blog, a web content article or a church newsletter, there are some things to remember that will make your efforts more successful:

•  
  • Keep your writing simple – Don’t try to throw in flowery words that will make people think you are the smartest thing since Stephen Hawking. It’s best to keep your writing at a high school level target audience.
  • Get to the point – The longer you take to make your point, the less chance you have of keeping your readers interested.
  • Remember your target audience – No matter what you are writing about, remember who it is intended for. If you keep the subject matter interesting to your audience, you will get more mileage from your blog.

Online branding has both a simple and a complex definition. On one hand, establishing your brand online means something pretty straightforward – telling your customers and potential customers who you are and why you matter.

However, there are also so many factors that play a part in successful online branding that it can be difficult to accurately define the term. Here are some of the keys to effective online branding:

• Develop an effective logo – Your company logo should either tell people something about your company or establish an indelible connection between you and your company. An effective logo can leave a lasting advertising mark on potential customers now and into the future.
• Utilize your domain name – The web address of your company doesn’t have to be cute and quirky in order to be an effective online branding tool. Just remember that your domain name will be the first thing that customers see when they search for your company online.
• Do your research – Before establishing your online brand, make sure you know something about your target audience. You can create the most interactive website, have the most unique logo around, but if you don’t know something about your target audience it might not do any good. Too many businesses try to establish their identity first before determining whom their potential customers will be.
• Realize that perception is 9/10ths of the branding law – The success of your brand often lies with how it is perceived. Whether those perceptions are true or totally off base sometimes doesn’t matter. One way to control how your company is perceived is to control what your target audience reads about you on the Internet. If you can control what shoots to the top of the search engine results, you can go a long way in determining how customers perceive your company.
• Get your message out there – A brand is nothing without recognition. The more you are seen the more people will remember you!

An innovative method of increasing your brand awareness is through Jaymunda’s Online Press Releases (OPRs). OPRs get your company’s name and news on the web and allow you to track the results of their effectiveness. Learn more about Jaymunda’s OPRs here.

Making your mark in the business world obviously has a lot to do with the quality of your product or service. The better your widget is, the easier it is going to be to sell it to others.

However, your company is probably not the only one around that provides your products and services. And in the good old days when people simply let their fingers do the walking to do their shopping, all you really had to worry about was the competition in your city or surrounding area.

Thanks to the beauty of the Internet and all of the technology to which our world has grown accustomed, not only do you have to compete in your city, you have to be better than companies from Canada to Katmandu.

How can you ensure that you and your business are making the most of your online branding and marketing? Do you control what people learn about your company online, or are you at the mercy of Internet chat rooms, blogs and social networking sites? 

If you don’t blog, you’re in the fog. Call that line corny, campy or just silly, but to get as much bang for your online marketing buck, you need to blog about your business. The more times your business, services and keywords that help identify your company are mentioned, the easier it will be for Joe Shopper to find you when they let their browser do the walking.

Social networking sites like Facebook, Twitter and Linkedin are great places to post information about your business. There are a variety of other cutting-edge marketing tools that can help you promote your business to computer users worldwide.

Online Press Releases (OPRs) are another excellent method for telling your business story the way you want it told. Jaymunda, a leading website technology company, specializes in creating OPRs for businesses. With these OPRs, a business can have its name and specialization blanketed to search engines for the highest placement results.

From Joe Vitale’s book, the AMA Complete Guide to Small Business Advertising.

The following help you begin the buying trance…

1. make money
2. save money
3. save time
4. avoid effort
5. get more comfort
6. achieve greater cleanliness
7. achieve better health
8. escape physical pain
9. gain praise
10. be popular
11. attract the opposite sex
12. conserve possessions
13. increase enjoyment
14. gratify curiosity
15. protect family
16. be in style
17. have or hold beautiful possessions
18. satisfy appetite
19. emulate others
20. avoid trouble
21. avoid criticism
22. be an individual
23. protect reputation
24. take advantage of opportunities
25. have safety
26. make work easier

What is it?

What does it do? (function)

What does it do? (results for the customer)

Can I prove it?

Who else says so?