Here’s a marketing tip you can do in about an hour or so this weekend…

Create a video that tells people what you do and how. Then, place it on the home page of your website. You don’t necessarily need an expensive camera, you just need to get the message out there.

This year alone, the use of video on websites has grown 34%! Why? 1) It’s easy to tell the story, 2) You can convey a personal message.

Take a look at this example: www.eyefacilitate.com. Mark wrote his own script and used his own camera and the result came out great!

If you want to go the professional route, take a look at this example:www.jaymunda.com/content/company_who_we_are/.
Jaymunda hired Stellar Media to produce this video.

How to start, the Do-It-Yourself way:

1. Write a script for approximately 30-45 seconds of video.
2. Practice reading this in front of a mirror.
3. Get out your digital video camera and set it up so that the camera is about mouth-level (like Mark’s) and tape your script to it.
4. Start recording
5. Edit the video using Picasa (free from Google)
6. Post on YouTube and copy the “embed” code (look in the upper-right of the screen) into your website. (This step may take a little technical knowledge, or ask your webmaster to do this for you.)

That’s it! Now you’re live and telling people your story on the web.

This entry was posted on Friday, July 10th, 2009 at 2:26 pm and is filed under E-Newsletters, Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.