When speaking to people about your business and products, direct them to something on your website!

Here’s an example from my own daily routine:

On Jaymunda’s website, we have a diagram which explains our approach to building websites. When someone needs to know how we work, I direct the person to go to www.jaymunda.com/services and use that as a jump-off point for the rest of the explanation. (Go ahead, click it- it’ll make your day!)

This isn’t the only way I get people on our website. For instructions on how to set up your email go to www.jaymunda.com/support, for our hosting prices go to www.jaymunda.com/hosting, to make a payment on your invoice, you got it… go to www.jaymunda.com/payments.

Your homework for this week: Think of as many useful things you can put on your website for your clients and prospects and then direct them to it!

This entry was posted on Monday, May 18th, 2009 at 2:23 pm and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.