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Whether online or offline, women are without a doubt THE largest marketing group you could possibly focus your attention on.
Consider these facts . . .
85% of all household purchases are made by women (not just food either but ALL purchases);
Most family incomes are dual, but the female spends 85% of the COMBINED money;
Women buy 66% of all small consumer electronics;
65% of all new car purchases are made by . . . (you guessed it) women;
In 2006, 3.9 million more women lived alone than men…among this group, women were 9% more likely than men to own their homes;
Women own more than half of all stocks;
Women-owned businesses spend more than $546 billion annually on salaries and benefits;
89% of women say they will shop at one store over another if the service is better;
Women don’t buy brands, they join them;
As boomer generation began to retire this year (2008), women and minorities make up 75% of those now entering the workforce;
Women make up 40% of the labor force in America;
By 2010, the number of women in the USÂlabor force will have increased by almost 10 million, a growth rate almost, one-third higher than for men;
Nearly 3/4 of all mothers are in the labor force. Even among mothers with young children, 70% work outside the home;
Women hold 49.5% of all managerial positions at Fortune 500 companies;
Women hold 12.5% of corporate officer positions;
54 of the Fortune 500 companies report awoman as their top earner;
Women represent 50% of total Internet users;
80% of women car shoppers get ALL their automotive info online;
89% of women are involved or completely in control of their car’s maintenance and service;
90% of American women have veto power over all vehicle and consumer purchasers for their own households, and buy 65% of all cars;
And that’s just a smattering. (Read more statistics at http://www.infoproductguy.com/shefactor.)